On November 12, 2012, the #socialmags group in Dr. Ward’s COM 400 class gave a presentation on social media and how it is changing the magazine industry. Our class used #socialmags and #NewhouseSM4 to live tweet the presentation. Our research for the presentation required a variety of tools, including Hootsuite, Twitter, Google Drive, Google Hangouts, Facebook and LinkedIn Groups, Storify, PearlTrees, Slideshare, Hashtracking and Tweetreach.
Google played a huge role in preparing for our presentation. We set up Google Alerts to get the latest information on the magazine industry and as a resource to set up interviews with industry experts. We used Google Drive as a place to store all of our information and collaborate with each other, even if we couldn’t meet face to face. A few days before the presentation, we had a great Google Hangout with Dr. Ward. We all agreed that the hangout was better than Skype. As you can see, we got carried away with Google Effects.
We also used Facebook and LinkedIn Groups to exchange information and schedule meeting times before the presentation. In addition to Twitter, Pearltrees was a great way to curate content. I was skeptical at first, but became hooked after seeing how easy it was to gather content this way instead of endless Google searches.
Check out my Pearltree below:
Once we finished putting the presentation together, it was put on Slideshare to increase viewership.
Check out my Storify of the presentation below:
After the presentation, we used Hashtracking and TweetReach to see the impressions of the presentation. Check out the reports below: